Making a generation more scam savvy with Westpac

Let’s face it, most of us think ‘it won’t happen to me’ when it comes to scams.

But the reality is that in 2020 Australians reported losing over $175 million to scammers, more than any other year, with supposedly savvy 25–45-year-olds accounting for $50 million of that loss.

So, to engage a younger audience, we tapped into video game nostalgia and created a series of online films that showed people how to spot, avoid and report scams. Covering everything from Tinder to tax time, the films were an engaging new take on content that’s often dry or fear based.

To ensure our message sank in, the campaign also included retargeting messages that tackled the most common assumptions about scams head on.