George Organ
Copywriter
(Long-suffering Dragons fan)

Rusty Nelson
Art Director
(Not-as-long suffering Swans fan)

We like our tea strong, like the colour of He-Man

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We like our tea strong, like the colour of He-Man |

We're an experienced creative team who understand that the strongest brands are built by developing rock solid connections with customers, whether it's speaking to them 1-to-1, tapping into what makes them tick, or both.

But it’s not just all about the work (although we like to think we’re pretty good at it).

One thing we’re particularly passionate about is mentoring junior talent. Honing our ‘soft skills’ (or our ‘Reverse Logan Roy’ approach, as we like to call it) has been something we’ve focused on during our time at CX Lavender as well as tutoring AWARD School in both 2022 & 2023.

Our “honour roll” of mentees includes:

• First and second place in the 2022 Online program

• Second place in the 2023 Online Program

• Two Top 10 students from the 2022 NSW program

• A Top 10 student from the 2023 NSW program

Some of them were kind enough to share their thoughts on our mentorship chops (we swear we didn’t bribe them).

  • George and Rusty’s mentorship has cemented them both as formative figures in my career (and my creative process!).

    Kirsty Reynolds
    1ST – AWARD SCHOOL 2022 (ONLINE)

  • George and Rusty’s guidance changed how I thought about myself as a creative. Their mentorship has been a really important part of my career.

    Tom Birts
    2ND – AWARD SCHOOL 2022 (Online)

  • George and Rusty were incredible mentors who challenged me week on week to think harder and come up with better ideas, ultimately making my work stronger.

    Kate McGregor

    TOP 10 - AWARD SCHOOL 2023 (NSW)

  • I came into advertising raw and I honestly don’t know if I would still be swimming around if it wasn’t for these two legends. They are the very essence of what a mentor should be, both with their amazing feedback, passion and patience.

    Charlie Rosanove

    TOP 10 AWARD SCHOOL 2022 (NSW)